In his youth, master storyteller Ahmed Ezzarghani was a travelling salesman. Selling coffee at souks, he would often join the crowds gathering around storytellers. It was at that time that he became interested in collecting Morocco’s traditional fables. He also studied the craft and he eventually began to tell the stories himself.
50 years later he is committed to passing Morocco’s oral tradition to the next generation. Today, Haj Ahmed trains a group of young apprentices in order to keep the rich Moroccan heritage alive.